Google Adwords is a premium service i.e. served Google itself which attracts a lot of geniune web traffic coming in on the site.It is the first web analytics service launched in 2005 and gives the full insight of everyday visitors, likes, comments and the statistical report showing data according to a particular date of your web site. It is accessible only to administrator and to Google itself to monitor and keep an eye on regular statistics to have a better understanding of traffic on the site.
Then, the next step is data processing by which it turns raw data into something useful.
Through configuration settings, data gets stored in the database that can't be changed if inserted once.
As Google Analytics is the most widely use web analytics service employed by most internet users across the globe and has proved to be a trustworthy service. The insights Google Analytics offers contains the wealthiest amount of information about your site, your likes, visitors of site and where they come from. All these imperative information regarding visitors will help in increasing more conversions and can assist in add new customers on site.
There are myriad of advantages offered by Google Analytics service to your website. Have a look at a few of them that are listed below: